Covid-19 to boost digital marketing’s future
The outbreak of this vicious and scary virus has caused us the devastation that no one would have imagined. Certainly, the world was not ready for it. But as a silver lining, this pandemic has generated a lot of unforeseen positive outcomes. One of them being for digital marketers.
The unprecedented, almost-total sudden disappearance of all marketing channels related to live events, conferences, print media, and the increasing barriers of face-to-face business poses an enormous challenge for businesses and marketers.
With very few people stepping out of their house for work, a lot of people are now spending more time on screens, increasing the chances of them watching ads on social media platforms and boosting Digital Marketing.
A study shows that businesses with zero online presence are also approaching for digital marketing. And in the coming months, businesses are going to become more reliant than ever on digital strategies.
And once if the businesses have shifted to digital marketing strategically, there’s no reason why it would serve just as an emergency fill-in option. As, soon the businesses will see the benefits and opportunities that digital channels can offer, and it will become part of their long-term marketing ritual even when the world eventually gets back to normal and of course, it would make companies more resilient to deal with any future pandemics.
The growth of e-commerce and the use of the internet has been a major feature of life and economy lately, but this crisis may serve as an accelerator to that growth graph.
If there ever was a time for businesses to go digital, it is now. As the world goes increasingly digital, so will marketing. What marketers need to do is to respond with updated digital marketing strategies and buyer preferences for a different, post-pandemic world.