The technique of selecting a media channel to promote a product. Media planning and buying is the first step of the marketing plan. Decision on the channel of persuasion is based on age, gender, demographics, average income of the target audience. For any business small, medium or large a smartly & intricately planned Media plan; and wisely bought media channels can elevate their presence and increase brand loyalty.
Digital Media Planning And Buying
What is Digital Media Planning & Buying?
What We Do
- Our Digital media planning and buying team determines how, when and where to reach the consumer.
- We integrate all digital and offline channels to measure cross-channel influence and devise plans accordingly.
- We have an In-house team of experts who combine various Digital marketing services like SEM, paid social and display media to get optimum ROI ( Return on Investment).
- We are a holistic digital marketing agency hosting Omni channels, which helps incessant promotion of a product on all mediums of media.
Digital Media Planning and Buying Process
Identification & Research
We start by creating a detailed profile of your target audience based on various categories. Our next step is to perform a consumers behavioral pattern. This research gives us an in-depth analysis of audience and market.
Devise The Plan
The preliminary research data will be used for the campaign. Once the ad campaign is live, we’ll track the performance regularly and convey the same to you and ask for reviews and quality of audience responses.
Track & Improvise
The preliminary research data will be used for the campaign. Once the ad campaign is live, we’ll track the performance regularly and convey the same to you and ask for reviews and quality of audience responses.
Analytics & Reports
The documentation of impressions, clicks, click through rates, conversion rates etc. to develop a persuasive media campaign in the near future. Reports help you analyse the ROI and help you plan the next campaign accordingly.
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