Digital Media Planning and Buying
Media buying has come a long way from yellow pages to digital pages. Ever since the evolution of online medium, Digital Media Planning and Buying has become a full-time profession. When planning what inventory to purchase, planners must take into consideration the product being advertised, target audience, and campaign goals. We identify which media platforms would best advertise a client’s brand or product. Also, enabling our clients to maximise the impact of their advertising campaigns through the use of a range of media.