Display advertising is nothing more and nothing less than advertising on digital channels. Ads can be shown on websites, mobile sites and mobile apps, as well as in games and social media messages. The ads themselves may come in many different forms, including:
- Animated images
Online display ads can appear on select websites across the internet. They can be more useful for certain marketing goals than others, e.g.: brand awareness.
Such ads can also be used to advertise exactly what that user placed in his or her cart to get them to complete the purchase that they left before.